Collection of images showcasing various designs for this project.

Fotografiska Worldwide

Increase museum traffic while allowing people to enjoy Fotografiska’s content safely.

Dec 2020

Client

Fotografiska is a museum focused on celebrating photography and creates an inclusive atmosphere at their locations.

User context & needs

We found that there were two types of museum goers:

  1. Casual museum goers
  2. ”Serious” museum goers

Role

UX design

UI design

Solutions ↓Read about the process ↓

Process

Discovery

Identifying jobs to be done

We wanted to understand why people go to Fotografiska and then focused on how we an app could help them accomplish their goals.

Stakeholder interviews

We interviewed a Guest Experience representative to see how Fotografiska is dealing with the challenges 2019 pandemic introduced and what they were most interested in solving.

  1. Community is a core value for Fotografiska.
  2. Memberships are an important source of income.
  3. Data is helping them make informed decisions.

Desk research

We found that there is an interesting relationship between how people actually behave when visiting a museum and how they perceive Fotografiska.

How people perceive Fotografiska

  1. People go in groups or alone.
  2. The majority of people spend a fraction of a second looking at an artwork, making the people who spend more time looking at a work of art the minority.

People’s behaviors in museums

  1. A group of people felt that Fotografiska's content lacked depth.
  2. Some people felt the museum was small and their experience short-lived as a result.

What this suggests is that there are two groups of people:

Those who go to a museum to fulfill a social need and those who go to fulfill their intrinsic need to learn about art ✽

Solutions

Screen displaying information about a current exhibition. Screen showcasing an eventScreen of a screen showcasing a live-stream.

Live events feature

Create a community with Fotografiska Live

Fotografiska will partner with artist to give members access to behind the content ranging from behind-the-scenes to AMA sessions.

Screen showing a previous exhibition.Screen depicting a previous exhibition. Screen depicting an AR feature.

Virtual reality museum visit

Keep exploring with Framed

Because the Fotografiska doesn't have a permanent collection, the "Framed" feature allows people to view a collection of previous exhibitions that have been housed in Fotografiska's locations from around the world.

Fotografiska can keep content fresh by adding new collections periodically.

Screen depicting a featuring using QR code to learn more about an artwork. Screen depicting how a person would learn more about the artwork. Landing page for an in-depth dive for an artwork.

Using Machine learning to learn

In depth understanding with In Focus

Machine learning enables people to learn about their favorite art works from a safe distance. They can also save a specific work of art for a detailed viewing at a later time, while drinking a coffee at the Fotografiska café, for example.

Explore style guide →

Let's work together

Thank you! I look forward to chatting with you :)
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Location
  • Brooklyn, ny
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