Collection of screens from our project

CVS Health

Reimagine the CVS Health digital experience to help position them as a primary destination for health solutions for enterprise audiences and retail consumers.

Sep 2022

Client

CVS Health provides health care and retail pharmacy services with products ranging from prescription medication to beauty products.

User context & needs

CVSHealth.com has a diverse customers that regularly visit—from people at an enterprise level to average consumers.  We looked at overarching needs, such as getting information, and more granular needs, like using the published content to write a news story.

Role

UX design

Solutions ↓Go to live site ➚

Process

Discovery

Defining personas and identifying jobs to be done

We defined five key personas and their core needs based on stakeholder interviews.

As a reporter, I want to quickly find the latest news from CVS Health to have the necessary information and assets to write my story.

As an informed consumer, I'm interested in the latest healthcare business news to help me make informed decisions at my job.

As an informed consumer, I'm interested in the latest healthcare business news to help me make informed decisions at my job.

As a caregiver, I want to stay updated on health and wellness news and resources to ensure I am caring for my family in the best and most informed way possible.

Experience Principles

Using data from our personas, a competitive analysis, and client imperatives, we distilled five experience principles to guide our project.

  1. Storytelling: Communicate the brand in engaging and understandable ways
  2. Navigation: Organize content in meaningful and discoverable ways
  3. Content: Use content in relevant and sensible ways
  4. Audiences: Identify and deliver value to a variety of audiences by speaking clearly
  5. Interconnectivity: Create awareness of larger digital ecosystems and drive to other sites and touchpoints where necessary

Once we aligned on Experience Principles, we pushed forward designs that brought CVS Health's brand mission to life ✽

Solutions

Screen displaying information about a current exhibition.

Standing on the shoulders of giants

designing for flexibility & modularity

We leveraged previous work that explored a blue-sky scenario of how CVS Health could be visually expressed and crafted modular components that could bend and flex to create templates for CVS Health's many needs.

Collection of pages from our project. Ranging from the homepage to the about page.

Ensuring a universal experience

Universal considerations for a universal experience

By working with the client and using the WCAG guidelines, we were able to rethink page hierarchy, nomenclature, navigation and everything in between to make CVShealth.com accessible to the widest number of people while keeping their needs top of mind.

Ensuring longevity & consistency

Documenting and creating a source of truth

We created a single source of truth document for the client to help their developers and future designers understand how every component we designed should look and behave at every breakpoint.

Let's work together

Thank you! I look forward to chatting with you :)
Oops! Something went wrong while submitting the form.
Location
  • Brooklyn, ny
Back to top ↑